Wear Nature. Not Plastic. The development of an evergreen tag line for the Kowtow brand - the result of 17 years’ worth of product research and partnerships with willing manufacturers to produce entirely plastic-free clothing.
This achievement was shared with radical transparency of the supply chain for two reasons; customers could see the proof in the claims and to lead change in the industry.
Awarded Gold at the New Zealand Best Design Awards 2024
KOWTOW
Services: Design Direction, Print & Digital Roll Out, OOH, Product Graphics
Creative Direction: Vincent Lowe
