Art Direction for Kowtow — A campaign inspired by the brand’s return to ‘Nature as Home’ with their first ever entirely plastic-free collection. Celebrating the freedom of being in nature, rambling, fields of colour and reflecting on the poetry of the Japanese concept of Shinrin-Yoku. All shot on location in New Zealand…

Art Direction, Print & Digital Roll Out
Creative Direction: Marilou Dadat
Photographers: Sarah Burton, Harry Culy
DOP: Ryan Fielding
Kowtow 2024